5 Must-Do's Before Starting A Gun-Friendly E-Commerce Website 2022

Not all e-commerce websites are gun-friendly. Websites that cater to gun accessories, gun parts, or even clothing and gear that emulates the gun culture have unique needs when it comes to website design and functionality. While there are plenty of aspects of your e-commerce website that need to be taken into consideration before you build, these 5 must-do’s will help you make sure your website is not only 100% gun-friendly, but 100% compliant with federal regulations regarding firearm transactions as well.

5 Things You Must Do Before Starting A Gun-Friendly E-Commerce Website 

1) Know the Law

One of your most important must-do's when starting a gun-friendly eCommerce website is to stay up to date on relevant laws and regulations that might affect your business. Retailers need to pay close attention to laws about how a firearm can be displayed, as well as laws that dictate where a gun store or distributor can be located. 

For example, in California, you cannot open a firearms business within 500 feet of a school—whereas Texas law states that you cannot operate within 1,000 feet of another firearms retailer. The ATF also has stringent guidelines for running an FFL (federal firearms license) holder, so consider becoming familiar with those requirements before starting an online store.

2) Focus on Product Quality Over Quantity

When building a gun-friendly ecommerce website, you must focus on quality over quantity. If you want to build a lasting brand, then investing in high-quality products is essential. Paying attention to details like image quality, customer reviews, and stellar customer service will create an attractive shopping experience for your visitors, even if there aren’t thousands of items to choose from yet. 

Over time, as your sales increase and your customers become repeat buyers, you can expand into new markets and categories with ease. Until then, your focus should be on making each product individually appealing through top-notch design and presentation.

3) Use Secure Payment Platforms

The world of credit cards and electronic payments is changing, with more online shoppers now shopping using mobile devices. As these new payment options grow in popularity, it’s important to provide e-commerce shoppers with secure payment platforms that are easy to use, quick to process, and compliant with federal security standards. 

For example, as a small business owner, you might be thinking about making payments via text messages or providing customers with bank transfer or cash deposit options for large purchases—both of which require strict compliance certification. Be sure your firearm e-commerce website design can support these payment methods before opening your doors.

4) Design Your Shop with Gun Lovers in Mind

The first must-do is to go ahead and design your shop with gun lovers in mind. This will mean highlighting certain colors, fonts, and imagery that are associated with guns. When people think of guns, they most often think of black and red or black and silver. 

Using those colors for your website’s design is a great way to give customers a feel for what you’re selling before they ever even visit your site. Not only does it make you look more professional, but it also helps people associate feelings like safety, power, speed (guns are fast), mystery, etc., with what you have to offer—giving them an idea of what they can expect from doing business with you.

5) Build Trust Through Digital Marketing

When selling products on a gun-friendly eCommerce website, there are certain safety precautions to take. Most states require some form of background check, but it’s important to note that a national universal background check law has not been passed yet. It is essential for gun web design companies to build trust and customer confidence through digital marketing campaigns that focus on brand identity, security, and transparency. 

To create an interactive experience for customers who shop online at their site, it is essential for businesses to integrate state-of-the-art technology into their platforms. This will help customers avoid dangerous situations and make them feel safe when making online purchases from your firearm site.

Conclusion

It’s never been a better time to create a gun-friendly eCommerce website. Whether you’re selling firearms, knives, or tactical gear, there are many great resources available for building your business. The five must-do’s listed above should help any entrepreneur get their venture off on solid footing. However, it takes more than just websites and apps to create successful businesses in today’s market. 

To make sure you have a fighting chance in 2022, start looking into our future trends now (and why they matter). By staying ahead of possible obstacles that may come your way you can be ready to take advantage of new opportunities before anyone else even realizes they exist!